歷屆奧運會會徽及含義
奧運會會徽是奧運會最有權威性的形象標誌。歷屆奧運會會徽的圖案雖然千差萬別,但都有一個共同的標誌,即相互套連的奧林匹克五環標誌,同時襯以表現奧運城和東道國歷史、地理、民族文化傳統等特點的主體圖案,使人一眼就可辨認。
Moscow 1980 Emblem 莫斯科「斯大林風格」的會徽
The official emblem was created by Vladimir Arsentyev. Above the Olympic rings we find parallel lines in the shape of a pyramid, and a five pointed star which serves as a reminder of the flag of the Kremlin.
兩條交匯的跑道用簡單的弧線勾勒出一棟「斯大林風格」的前蘇聯標誌性建築,鮮艷的紅色代表了社會主義的赤色政權,最上方的五角星既是建築的一部分也象徵著前蘇聯強大的國力,這樣的設計顯然帶有強烈的政治意味。
Los Angeles 1984 Emblem 洛杉磯「運行之星」獨具匠心
The star is a universal symbol of the highest aspirations of mankind, the horizontal bars portray the speed with which the contestants pursue the excellence, while the repetition of the star shape connotes the spirit of competition between equally outstanding physical forms.
設計師魯尼恩打造出了一個被稱做「運行之星」的會徽。會徽中由美國國旗紅白藍3色構成的5個五角星相互重疊,象徵著五大洲的融合,13條粗細不一的橫線又代表著美國崛起於英國的13個殖民地,巧妙的構思營造出一種運動的美。
Seoul 1988 Emblem 漢城韓國人的拿來主義
The Seoul emblem features a samtaeguk pattern. A samtaeguk is a traditional Korean pattern and visual image which represents Korea. This pattern is widely used as decoration on fans, gates of Korean-style homes, artefacts, and folk crafts. The Olympic emblem features patterns in two forms, centripetal and centrifugal; the centripetal motion represented the people of the world coming together in Korea, thus symbolising worldwide harmony, while the centrifugal motion represented a march onward in search of man"s lasting happiness and prosperity.
韓國人在本屆奧運會中突出了和平的主題,提出了「人類和諧」的口號。極具民族特色的「三太極」應運而生,其中的黃、紅、藍三種顏色的色帶彷彿運動場上的跑道,代表天、地、人三位一體的和諧統一,三色條帶外旋象徵世界的繁榮與進步,內旋則寓意各國運動員的團結和友誼。雖然涵義深刻,但在設計層面上,韓國人卻沒有表現出絲毫創意。三色條帶的跑道造型依稀帶有構成1980年莫斯科奧運會徽的影子,而跑道末端顯示動感的線條又與上屆洛杉磯的運行之星如出一轍。
Barcelona 1992 Emblem 巴塞羅那藝術光芒照亮五環
The official emblem, designed by Josep Maria Trias from Barcelona, depicted a dynamic human figure in a stance that suggested someone jumping an obstacle (which consisted of the five Olympic rings) and the simple, gestual lines reduced the characterisation of the figure to the head (in the blue of the Mediterranean), the arms (the yellow of the sun and wide open in sign of hospitality) and the legs (a vivid red).
隨意塗抹的一點、一鉤、一橫飄逸洒脫,當人們厭倦了複雜的結構、工整的設計後,終於在這個打破所有造型概念的會徽中找到了清新的水源,它平靜地清洗我們腦中的一切陳規俗套。不需要任何語言,不需要任何解釋,在本屆奧運會「藝術與文化」的主題下,大師的思想光芒照亮五環。
Atlanta 1996 Emblem 亞特蘭大「綠油油」的百年慶典
The base of the torch mark logo, made of the five Rings and the number 100, resembles a classical Greek column and recognizes the centennial of the Games. The torch mark"s flames gradually evolve into a perfect star symbolizing each athlete"s pursuit of excellence. The gold colour in this logo represents gold medals. The green represents laurel branches worn by winners in ancient times, as well as Atlanta"s reputation as the City of Trees.
在1994年,亞特蘭大奧運組委會就確定了奧運百年慶典的主題:「和諧、光芒、優雅」。在這個基調下,數字100、奧林匹克五環、希臘柱、火把、和平鴿、五角星就成為了構成本屆會徽的全部元素。100年的奧運,構築了奧運發源地希臘建築的代表形式;希臘柱上燃燒5顆星用拼畫手法構成了奧運的聖火,象徵著五大洲的參與;第2顆五角星變形為和平鴿,表達了奧林匹克和平的理想;火焰最上方3顆醒目的小星星,則代表著奧林匹克「更高、更快、更強」的格言。
Sydney 2000 Emblem 悉尼世紀更替文化交融
The emblem represents the figure of an athlete, using typically Australian shapes and colours. The boomerangs and suggestions of sun and rocks, together with the colours of the harbour, beaches and red interior invoke the unique Australian landscape and its original inhabitants. The flash which transforms the silhouette of Sydney Opera House into a trail of smoke from an Olympic torch recalls the emblem of Sydney"s Olympic candidature.
本屆奧運會徽採用了大海的藍色、澳洲大陸的紅色、陽光的黃色和空氣的白色作為基調,象徵了澳大利亞綺麗的風光和清新原始的自然環境,契合了本屆「綠色奧運」的主題。澳洲土著人的原住民文化在會徽設計上得到了空前的尊重。親和力很強的藝術性文字好似沙灘上隨手寫出一樣隨意,拉近了設計者與觀賞者之間的距離。
Athens 2004 Emblem 雅典橄欖枝回歸愛琴海
The 2004 Olympic Games emblem portrays an olive wreath, or kotinos, a branch from an olive tree intertwined in a circle. The emblem is a reference to the ancient Olympic Games, where the kotinos was the official award of Olympic champions. In addition, the olive was the sacred tree of Athens. The colours of the emblem symbolise the shades of white and blue found in the Greek countryside.
愛琴海,古希臘文明的搖籃,一片充滿詩意的夢幻藍色。人類,奧林匹克運動的締造者,手牽手環繞成為橄欖枝花冠。橄欖枝,和平與榮耀的象徵,不攙雜一絲世俗的利益。三個簡單的要素表達了「奧運發源」的主題。
Beijing 2008 Emblem 「舞動的北京」書寫奧運新篇章
"Dancing Beijing" is a milestone of the Olympics. It serves as a classic chapter of the Olympic epic inscribed by the spirit of the Chinese nation, calligraphed by the deeper import of the ancient civilization, and molded by the character of Cathay"s descendents. It is concise yet deep inside, bringing forth the city"s gradual changes and development.
It appears dignified yet bears a tune of romance, reflecting the nation"s thoughts and emotions. In the lead up to the Beijing 2008 Olympics, the emblem will attract more and more people from around the world to Beijing and China to join the great celebration with the Chinese people.
「舞動的北京」是一座奧林匹克的里程碑。它是用中華民族精神鐫刻、古老文明意蘊書寫、華夏子孫品格鑄就出的一首奧林匹克史詩中的經典華章;它簡潔而深刻,展示著一個城市的演進與發展;它凝重而浪漫,體現著一個民族的思想與情懷。在通往「北京2008」的路程上,人們將通過它相約北京、相聚中國、相識這裡的人們。
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