婚戀交友網站進入實名制時代
「這些年來，婚戀網站成就的姻緣，應該說比歷史上最偉大的紅娘還要多。我們收到了很多通過這個平台找到幸福的人發來的感謝信。現在的一個問題是，當婚戀網站用戶越來越多的時候，就有一批『與時俱進』的騙子，盯上了這個平台，這群人人數不多，可是能量很大。因為他們一個人註冊，可能會和一萬個人聯繫，把許多用戶給騷擾了。」
日前，中國社會工作協會理事、婚介行業委員會總幹事、百合網CEO田范江宣布婚戀網站百合網實行「100%實名制」時，發出如是感慨。
婚戀交友網站的出現，一度打破了傳統婚介單一的服務模式，衍生出更多輕鬆、高效的徵婚渠道。依靠網路傳播信息量大、快捷、效率高等優勢，婚戀交友網站每年都能促成上百萬對男女走進婚姻的殿堂。
尤其是近兩年，伴隨服務的成熟及電視婚戀節目的火爆，婚戀交友網站迎來井噴式的發展。然而，單身男女也面臨著網路徵婚缺乏「真實性、可靠性」的困擾。由於婚戀網站的用戶動輒數以千萬計，因此雖然「不真實、不可靠」的人相對比例很小，但是絕對數量也不容忽視。
婚戀網站里有一些典型的騙術，如酒吧托、飯托，或以機票、借貸、中獎、聲訊電話、賽馬會為名進行詐騙，甚至還有一夜情等。各種各樣的手段，都可能在婚戀網站上發生。
婚戀網站有一個著名的案例：某女冒充一個男軍官，和網上一個女的談戀愛，騙了對方很多錢，到最後對方才發現她根本不是男人。
「在婚戀網上認識一個人，你不會在網上和他（她）結婚，一定要走入現實的生活。要和他（她）去見面，要和他（她）去約會，見雙方的父母，最後形成真實的婚姻關係。真實是婚戀網最主要的屬性。」田范江說。
事實上，互聯網上對於「實名制」的討論由來已久，微博、電子商務、遊戲、社交等各大網路平台均在積極推行「實名制」。然而，儘管實名制可以起到很大的用戶保護作用，但是絕大多數網站擔心強制執行100%實名制會導致用戶流失，因此，除了淘寶網等幾個C2C網站外，多數網站一直都是鼓勵用戶進行實名認證，但並不強制要求。
然而，很多單身男女在網路徵婚的過程中都會有這樣的疑惑或糾結：對方的資料是否屬實？怎樣才能確認對方的真實身份？貿然要求對方出示身份證不免尷尬，破壞了浪漫的氣氛，而心存疑慮的話，又很難全身心地投入到相親中去。「實名制」省卻了核實身份的麻煩，也將使相親成功率大大提升。
對此，中國社會工作協會副會長、婚介行業委員會主任徐留根表示，作為互聯網行業的一個特殊領域，婚戀網站對徵婚者「身份真實」的要求也格外高。因此，相比其他互聯網領域，「實名制」在婚戀領域的推行尤為重要。
中國互聯網協會秘書長助理石現升認為，互聯網協會一直倡導互聯網的實名制應用服務採用「前台匿名、後台實名」機制。婚戀網站尤其應提高不誠信行為的成本，建立使用互聯網信用體系。
著名IT評論人洪波表示，婚戀交友不同於普通交友服務，網站不應片面追求訪問量、用戶數和活躍度。婚戀網站實名制可以創造一個誠信的交友環境，從而最大限度地保障會員的利益。
作為業內資深人士，田范江透露，百合網曾通過線上會員調查、線下深入面談等方式對「婚戀網站實名制」做了充分調研。在兩萬多名受訪會員中，超過70%的會員對「實名制」表示非常贊同。受訪會員普遍表示：一個真實的、樸實的他（她）比一個虛偽的、華麗的身份更為珍貴。
據介紹，百合網在用戶實名制的實施中，所有註冊的新用戶必須填寫真實姓名，並且實名制的認證對用戶完全免費。在保護用戶隱私上，百合網採用「前台匿名，後台實名」的原則，用戶之間只有在得到對方授權的情況下才可以交換實名認證信息。
對於用戶提供的身份證信息，將直接傳輸到「全國公民身份信息系統」系統資料庫中，並即時返回認證結果，百合網並不保留用戶的身份證號碼。用戶所有身份證號碼的輸入，是在「國政通」的頁面上完成，百合網只提取用戶與婚戀相關的信息，這樣也在最大限度上規避了信息泄露的危險。
對於百合網在「實名制」上的大膽嘗試，中國婚姻家庭研究會秘書長樊愛國女士給予了高度評價：「網戀網站實名制的推行不僅有利於肅清婚戀網路環境，更能激發單身男女的徵婚誠意，加速徵婚成功。」
儘管「實名制」的推行受到了各界的大力支持，但作為行業的先行者，在短時間內，百合網可能將遇到用戶註冊和收入減少等考驗。
「婚戀網站在追求經濟效益的同時，必須承擔相應的社會責任。面對1.8億單身男女的終身大事，實名制婚戀網站將讓網路相親、婚戀服務更真實、更誠信。」田范江說。
田范江相信，實名制婚戀網站肯定會被誠心尋找愛情婚姻的用戶所認可。長遠來看，實名制將是建設更加可信的婚戀網站的基石。（何春中）
[責任編輯： 竇寶國 ][上一篇] 餐桌安全，到底靠什麼維護？
Romantic dating sites into a real age http://www.gmw.cnThe 2012-01-02 10:06:51 sources:China youth daily [name:big in small]"Over the years, the achievement of the marriage, marriage website should be said than history"s greatest more red. We received a lot of through this platform find happiness of person from the thank-you note. Now the question is, when marriage web site users more and more, it is a group of "keep pace with The Times" cheater, pursuing this platform, this group of people, but a number is not much energy. Because they one registered, may and ten thousand personal contacts, many users to harassment......."
Recently, China social work association director and dating service industry committee director-general, lily nets CEO announced tian holds a romantic website lily nets "100% number", is a sigh.
The emergence of the romantic dating sites, once broke traditional dating service single service mode, derive a more relaxed, efficient matchmaking channels.Depending on the network spread information, fast, high efficiency advantage, romantic dating sites can make millions every year to the men and women into the palace of the marriage.
Especially in the past two years, along with the mature and TV service marriage programs hot, romantic dating sites in the development of a blowout type.However, single men and women is also facing a network of marriage proposal "authenticity, reliability" problems.Because marriage web site frequently hundreds of millions, so although "not true, not reliable" relative proportion is very small, but the absolute number also nots allow to ignore.
There are some typical romantic web of deception, such as bars, rice"s ", or in ticket, lending, prizes, audio phone, jockey club name for fraud, and even a one night stand, etc.All kinds of means, may be in love and marriage happened on the website.
Marriage website has a famous case: a some female pretend to be a male officer, and online a woman in love, cheat each other a lot of money, and in the end, each other only to find that she is not man.
"In the romantic online know a man, you won"t be in online and he (she) get married, have to walk into real life. To and he (she) to meet, and his (her) to date, and, behold, the parents, and finally form the true marriage relationship. True love and marriage is the most main attribute. Net"Tian holds said.
In fact, the Internet for "real" discussion has been on for a long time, the bo, e-commerce, games, such as the big social network platform are in pursued "real".However, despite a lot of users can have a real protection, but the vast majority of sites worry about enforcement 100% will lead to loss of real users, therefore, in addition to several C2C taobao.com site outside, many web sites have been encouraging new user authentication, but not mandatory requirements.
However, many single men and women in the process of network marriage proposal will have so of doubt or entanglements: each other"s material is true?How to confirm the other party"s true identity?Cut demand the other party to show your id card not embarrassed, destroy the romantic atmosphere, and doubt it, and it is difficult to devote yourself to blind date."Real" dispense with the identity of the check trouble, will also make to the success rate is greatly improved.
To this, the China association of social workers and dating service industry, vice President of director of committee for xu root, expressed as the Internet industry a special field, romantic web site to ZhengHunZhe "real identity to the requirements of" is also high.So, compared to other Internet field, "real" in the implementation of the romantic field is especially important.
China"s Internet association assistant secretary-general stone rise now think that the Internet association has been advocating the Internet real application service using the "front desk anonymous, backstage real name" mechanism.Marriage website especially should raise the cost of dishonest behaviors, establish the credit system, using the Internet.
Famous people HongBo said IT comments, romantic dating is different from the ordinary dating service, the website should not only pursue traffic, subscribers and active degrees.Real love and marriage website can create a good faith dating environment to maximize the security interests of the members.
As a senior people in the industry, said tian holds, lily nets have through the online and offline in-depth interview the investigation means such as "a real romantic website" to do the thorough investigation.In the more than twenty thousand interviewed members, more than 70% of the members to "real" said quite agree with you.Members interviewed general said: a true, simple he (she) than a false, luxuriant identity more precious.
According to introducing, nari nets in user real name system implementation, all registered new user must fill out real name, and the number of user authentication completely free.In protecting users privacy, lily network using "front desk anonymous, only the background of the principle of" users only in each other between get permission to exchange new authentication information.
For users provide id information, will direct transmission to the "national citizenship information system" system database, and instant return to the authentication results, nari nets does not retain user id number.All the user id number of input is in "countries ZhengTong" on the page of the complete, nari nets only extraction and romantic relevant information users, so also in maximum avoid the information leakage of the danger.
For lily nets in the "real" on bold attempt, Chinese marriage and family research association secretary-general patriotic lady fan gave high evaluation: "the net love real web site the implementation of network environment is not only beneficial to weed out love and marriage, more motivation of single men and women sincerity, accelerate marriage proposal successful marriage."
Although the "real" by the implementation of the support from all walks of life, but as an industry pioneer, in a short time, lily nets could meet user registration and income and reduce test.
"Marriage website in the pursuit of economic benefit, and must take corresponding social responsibility. Facing 180 million single men and women married, the real website will make the network to marriage, marriage services more real, more integrity."Tian holds said.
Tian holds believe, will have to be a real romantic web site we sincerely looking for love marriage recognized by the clients.In the long run, will be more credible real-name system construction of the foundation of marriage website.(HeChunZhong)
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