未來15年的汽車革命
05-18
未來15年的汽車革命
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來自專欄 汽車輕量化製造背景:
Background:新興市場,新科技,可持續性政策,消費者偏好的變化Emerging markets, new technologies, sustainability policies, changing consumer preferences.
汽車業四大趨勢:Four trends in auto industry:多樣化出行,自動駕駛,電動化,智能互聯化。Diverse mobility, autonomous driving, electrification, conectivity
汽車業八大推測:Eight predictions in auto industry:-新的商業模式(共享出行,互聯服務和性能升級),收入提高30%,即1.5萬億美元。Driven by shared mobility, connectivity services, and feature upgrade, new business models could expand automotive revenue pools by ~30%, adding up to ~USD 1.5 trillion.-汽車銷量每年2%低速增長。
Vehicle unit sales will continue to grow, but likely at a lower rate of ~2% annually. -到2030年,1/10銷售的汽車是共享。One out of ten cars sold in 2030 will be a shared vehicle. -城市類型決定出行行為。City type will be the most relevant segmentation dimension that determine mobility behavior.
-15%新車可能為完全自動駕駛,如果技術和監管問題解決。Once the technological and regulatory issues have been resolved, up to 15% of new sold cars in 2030 could be fully autonomous. -電動車接受度有地區差異化。The adoption of electrified vehicles strongly depends on the local level .
-汽車廠將在多個領域競爭且合作。Incumbent players will be enforced to simultaneously compete on multiple fronts and cooeprate with competitors. -新公司將優先聚焦有盈利空間的細分市場和圍繞價值鏈。New market entrants are expected to initially target only specific, economically attractive segments and activities along the value chain before potentially exploring future fields. 建議方案:Recommendations/solutions:-經營轉型 explore new mobility business-開放合作 partnership-技術變革 transofrmational change-價值重塑 reshape the value proposition參考:Reference:麥肯錫2030汽車革命報告Automotive revolution-perspective towards 2030推薦閱讀:
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TAG:汽車 | 麥肯錫McKinseyCompany |