How to develop a marketing purpose database successfully with forms and emails.

We all know that as a marketer, if we wan to retain current customers or acquire more new customers, building a list that include the information about the customer is really important. But there are many cases that you will find out that it is really hard to successfully collect customers』 information through forms and emails. Since now a days, because of customers will receive 20 emails per day on average, so that they prefer to delete them or unsubscribe them even without open them.

But this does not means that emails and forms are not effective anymore, it is because most of marketers does not design these assets in a right way so that they lose a large portion of the effect that this little email and forms can make.

Here are some advice that we can try to build comprehensive and useful database by creating effective forms and emails.

We talked about Call to Actions and landing page before where we provide useful and relevant information to customers. However, forms are the place that we request information form customers.

To make purchase quick and ease you need to follow the following rules.

Less is more

Only ask the information you really need.

The less questions you asked, the more likely people will provide. Just stick to the basics such as first and last name, email, phone number, company, job titles and maybe a space for optional message or request.

Repeat your Call to Action

It is another chance to entice your visitors.

The title should encourage customers to take final steps and complete the form. But not to use 『Submit』 on the final click. You should try more customized words align it with offers such as ; Start your free trail / Download your free report/ Sign up for free newsletter / Redeem your coupon.

Label fields clearly

So that people will understand them clearly that which one is required and which one is not. If they are not clear on what』s required and miss one, they are not able to submit and turn back to find the blank one by one, probably turn to frustrated and abandon the process. and finally you will lose them.

Reassure visitors that their information is safe with you.

You can include a link to the privacy policy page, web terms and condition. Include certification or security seats, if you have them. This will help to ease the anxiety of visitors and make the company and brands more trust worthy.

Respond real time

Try to provide the reports, instructions, confirmations and other stuff that you promise in real time.

Customer have high expectations for real time responses.

Say Thank you

Say Thank you after people complete your form. People spend time to fill your form so make sure say thank you for their time and submission.

Spend some tome to think what kind of experience you want to have. Only ask for necessary information that people feel comfortable to share. This will help to create a positive experience and increase your chances that the purchase will go through.

After worry about the form thing, here comes the step that creating and maintaining your database from your forms.

This can help you to customize your communication to connect with customers so they want to engage with your brand.

A Database is an organized and accessible collection of information.

A database system usually is a software program loads on your computer that allows you to input some information and conducts some research when you need to create a list of leads.

You input criteria and and the the database compete the search and produces of leads that fits those criteria.

If you still considering whether you need to create a database? Here are some convincing factors,

Save time

Once you build your database., the information will spear just with few clicks and sorts. All kinds of query can be solved with clicks rather than hand collect.

Help you customize

So you can personalize your messages. This will improve the consistency and quality of your email content.

Create transparency

Since all the information will be provided with people within your company who have the access so that avoid duplicate effort and improve efficiency.

Scales your business

As you hire employees and expend with ore locations to grow.

Increase automation

Because it can create automatic emails with specific software.

Then How to create one!

Here are three steps!

Obtaining information

From your website sign-up forms and landing pages to add to your database. A lot of website programs to automatically communicate with webpage to populate information.

Create Categories

Segment leads within your database based on criteria then sort based on whatever most important for your business such as locations, company size.

Keep Current

eliminate duplicates and inactive leads. This will help you to focus on current and qualified leads.

Creating a database of contact information gives you the power to convert prospects to qualified leads. Your database in scope and help you grow and scales your business over time.

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