國外市場調研機構怎樣看小米5X（轉載）

很多人在微博上轉發小米排全球第五的圖片。我找到了那個公司的官網，發現了這樣一篇文章，轉載一下，可以看看。

Xiaomi Unveiled its First Offline-focused Mi 5X

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by Yiwen Wu | Jul 27, 2017

Xiaomi officially launched Mi 5X yesterday in Beijing, together with MIUI 9 and a voice-controlled AI speaker. Kris Wu, the local pop star and Xiaomi』s first brand endorser, joined the event. This is the vendors latest initiative to fight back in the hype-competitive Chinese smartphone market.

小米發布手機了，請了kris wu了。

Priced at RMB 1499 (USD 220) at retail, Mi 5X comes with a 5.5』 inch LTPS display, Qualcomm Snapdragon 625 chipset, dual 12MP rear camera, 5MP front camera, 4GB RAM, 64GB ROM, and a 3080mAh battery. Mi 5X will be available in China starting on August 1st 2017 mainly in the vendor』s offline channels, including over 149 self-operated experience stores and 68 selected retail partners.

基本配置。

The design, the promotion, and the price have made Mi 5X a concrete competitor for OPPO』s A series, vivo』s Y series, and Huawei』s Nova series in China. By the launch of Mi 5X, Xiaomi is taking solid actions to expand its target group to female consumers and to younger age group. Xiaomi started to utilize its heavily-invested offline channels.

小米5X的主要競爭對手是oppo的A系列，vivo的Y系列和華為的novo系列。

It will take a while before Xiaomi starts to bear fruits for this initiative, as it needs to go through the learning curve, to carefully manage the brand perceptions among different target groups, and to further strengthen its offline distribution system in its domestic market. But Huawei, OPPO, vivo, and other Chinese vendors need to be cautious, as Xiaomi is definitely back to the arena.

需要時間，不過華為等公司要注意了，小米is back。

PS：這家公司還出了份華為應該怎麼對付小米的付費報告。（應該是付費的，給客戶看的）

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