第7期：TED研讀（The single biggest reason why startups succeed[下]）

02-01

節目全是乾貨，請點贊，分享讓我有動力繼續做下去，謝謝

必讀

第1期和第2期的TED研讀真的得到了大家非常非常多的讚許和反饋，Ross會把它做成一個系列真正通過這種主題演講，幫助大家提升各個模塊的能力，包括辭彙，發音，句型，想法和面試技巧。在學習過程中，我們的每個模塊都有相應的解決方案，辭彙句型和想法的學習是通過TED研讀長期和每日一題的造句練習句型改寫練習的堅持，發音和語感是通過長期群內打卡跟讀練習並且結合我們的免費糾音，面試技巧是通過我們方法論的最後一個模塊的學習。在這其中有2個環節請大家一定要注意，第一，所有的學習內容請搭配公眾號，不為營銷，只是很多材料和音頻放上知乎並不方便，很多功能這裡沒法實現。第二，我們每期的TED研讀會有專門的音頻講解和帶讀，所以請務必在公眾號回復TED1，TED2等以收聽免費課程。第三，後續打卡請按照要求，以正確姿勢打卡，隨著課程持續下去，你一定會覺得即便是免費課，也比市場上的「教育中介機構」要靠譜得多，有用得多，你會收穫更多。

TED

廣義學無用英文，鏗鏘做自由靈魂

The single biggest reason why startups succeed(下)

https://www.zhihu.com/video/933739056895016960

如希望收聽"TED研讀"免費音頻版講解課程請關注公眾號（englishwow）並於聊天窗口輸入「TED6」更多TED研讀（語音版），（文字版），（朗讀版），每日一題，考試理解，跟讀打卡，口語作文，方法論，盡收錄於由「雅思口語滿分得主，前劍橋雅思考試中心官方批卷人Ross」獨立運營的專註於雅思口語和口語學習的公眾號：教書匠RosS郭（賬號：englishwow）中

PS：帶有「R」標識的文本為語音朗讀版，可以通過公眾號回復TED7收聽

Part 1:

1. Now, this isnt absolutely definitive, its not to say that the idea isnt important, but it very much surprised me that the idea wasnt the most important thing.

definitive: final; not able to be changed 決定性的

e.g.: The definitive version of the text is ready to be published.

not absolutely definitive 並非起決定作用的（這裡意指不是說idea（創意）不重要）

這個表達在列舉和比較幾種要素或原因的重要性，表示「A比B重要，但並不是說B就不重要」這種邏輯關係，非常非常好用。

看下面這道題目：

R

Will letter be replaced by email?
Well, letter played a very vital role in the past centuries. Now, it isnt absolutely definitive, its not to say that the letter isnt important. But email is overwhelming in the timeliness and effectiveness of communication. I think there is a trend that letter to be replaced by email or various instant messengers.

2. And funding, I think as well, if youre underfunded at first but youre gaining traction, especially in todays age, its very, very easy to get intense funding.

gain traction: 字面意思是獲得牽引力，此處指越來越受歡迎，become more and more popular）

e.g.: The idea of becoming an entrepreneur is gaining traction among the youth in China.

還是上面的那道題目，我們看一下如何進行答案的靈活改寫和替換~

R

Will letter be replaced by email?

Well, letter played a very vital role in the past centuries. Now, it isnt absolutely definitive, its not to say that the letter isnt important. But email is overwhelming in the timeliness and effectiveness of communication. You know, I mean it is gaining traction among the young generation in my country. I think there is a trend that letter to be replaced by email or various instant messengers.

就是這麼簡單，任何的辭彙、表達的積累，都要像這樣儘可能地去融入到你自己的答案里。當這種方法變成一種習慣，融入血液骨髓，就再也不會擔心在口語考試中言之無物了。

3. It was too hard to watch video content online, you had to put codecs in your browser and do all this stuff, and the company eventually went out of business in 2003.

go out of business： stop operating as a business because there is no more money or work available 停業、倒閉、破產、歇業…總之就是關門大吉了~

e.g.: Some travel companies will probably go out of business this summer.

記幾組與之意思相近的表達：

· go down

· close down

· shut sth. down

· go bankrupt

· go into liquidation

4. As I said earlier, I think startups can change the world and make the world a better place. I hope some of these insights can maybe help you have a slightly higher success ratio, and thus make something great come to the world that wouldnt have happened otherwise.

insight: an understanding of what something is like 洞察力、對…的深刻見解

固定搭配：insight into sth.

e.g.: The book gives us fascinating insights into life in western countries.

R

What factors lead a small business to success?
Well, it is really a hard question to me as I am an uni student and don』t have much social experience, and any insights about running a business. But if I have to answer this question, I』d hazard a guess there are two vital factors account the most for a successful small business. The first one is business model. We』d make sure the company have a very clear path generating customer revenues. The second and the most important one is timing, a business can be incredible success and gain traction if it is perfectly timed; otherwise, poor timing of entering into the market always drives the startup out of business. Anyway, there are still other factors, which aren』t absolutely definitive. But these two mattered the most to the business success.

Part 2:

作業：

這期TED，到處都可以找到來回答下面這個問題的素材，給大家留個作業，自己試著用裡面的素材，結合自己的觀點，去回答這道題吧~

What challenges and difficulties do people face when they try to have a successful small business?

打卡：

跟讀上面4的內容，記得做語音標記，嚴格按照正確的跟讀打卡姿勢去做功課哦~

As I said earlier, I think startups can change the world and make the world a better place. I hope some of these insights can maybe help you have a slightly higher success ratio, and thus make something great come to the world that wouldnt have happened otherwise. （視頻6分23秒~6分35秒）

本文首發於公眾號教書匠RosS郭，未經授權，請勿以任何形式轉載

更多音頻學習材料，口語滿分經驗，考試思路，重點詳解請參見公眾號englishwow

關於公眾號

教書匠RosS郭（englishwow）

如果你也在備考雅思，如果你也對自己的雅思口語不夠自信，如果你也需要有一群一起學習的小夥伴，如果你也渴望著說出一口流利的英語，如果你也想為雅思口語考試積累大量的素材，那麼請搜索並關注微信公眾號（教書匠RosS郭或 englishwow），在聊天窗口說「我要加群」，之後你會收到一條語音請默寫Ross的微信號添加私人微信進群，每天跟隨著口語滿分得主，前劍橋雅思考試中心官方批卷人按照我們的訓練計劃打卡學習。

更多內容，敬請期待