如何評價鑫源收購胡斯瓦納後的一系列新產品,以及在中國上市的前景?
鑫源在16年推出250-650排量的一系列越野滑胎車型,還聽說要在17年推出一款650排量的拉力車型,認為很有吸引力,想看看廣大摩友,以及從業人士的看法。本人現有一輛14款大貿水鳥,然而作為使用者覺得水鳥雖然完美,但還是太重,價格因素也導致在爛路上不敢豁著騎,太保守,有被車限制的感覺,一直期盼一款較為專業的拉力車出現。
不是「收購」吧。。。Husqvarna集團有很多業務的,摩托車只是一部分。。。比如我這裡很多剪草機,電鋸還有花園的用品也是這個牌子的,好像還做整體櫥櫃之類的。。。
鑫源的確只是收購了工廠和技術,使用了一個叫SWM的品牌,SWM全稱(Speed Working Motors)是一個30年前的品牌,30年沒出過產品啦。。。所以現在在澳洲市場的廣告標題就是「SWM30年後的第一款新產品「。。。其實呢,就是收購了husq,但是不讓鑫源用它的牌子!好比ibm電腦賣給聯想,用thinkpad一個道理。。。
下面是autorevolution的一篇文章關於胡斯瓦納,swm和鑫源(shineray),以及」鬼佬們「對中資收購的看法 (2014年底的文章):
SWM Revived with Chinese Money and BWM-Era Husqvarna Technology
When we first heard that SWM was coming back to life with Chinese money we werent exactly happy. Of course, bringing an old Italian manufacturer back in the spotlight is indeed a nice thing, but learning that it will be used by a Chinese maker as a gateway to European markets was a bit of a problem.
Call me prejudiced and whatever, but the Chinese bikes simply arent among the ones I trust too much. Several machines proved to be dependable, whereas most of them have no chance in a direct clash with what the Europeans are used to. Maybe their price could make a difference, but so far, Id say that the Chinese motorcycle makers have a long way ahead if they want a piece of Euro cake.However, Shineray (aka China Chongqing Shineray Motorcycle Co.,Ltd.), because this is the name of manufacturer in this story, has opted for a much smarter, and we hope, profitable move. They stepped in and bought whatever was available after the controversial change of hands of Husqvarna from BMW Motorrad to KTM.
Building on the BMW and KTM leftovers
If you remember, back in 2013, BMW suddenly declared they will make a series of "strategic realignment" moves and will sell Husqvarna to KTM. In turn, KTM took what they needed from Husky and laid off the workers in the Varese plant, leaving from Italy and bringing Husqvarna to Austria.Even then, KTM said that they are only partly interested in the intellectual property bearing Husqvarnas badge and would gladly sell the remaining assets to anyone interested. Now, you dont need us to tell you that Shineray was the one manufacturer that stepped in and bought almost everything.
Shineray got their hands on ten Husqvarna models designed under BMW ownership, they also bought the fully-operational Varese plant and hired back the trained personnel to run it.
And having also bought the rights to use the SWM (Speedy Working Motors) name, the future has been graciously outlined as a revival of the Italian brand using German tech and know-how.
Seven models are expected in the first SWM wave
SWM/Shineray will deliver no less than seven motorcycles this year. The Enduro line-up comprises three models, the RS300R, RS500R and RS650R, and they will be accompanied by two Supermoto machines, the SM500R and SM650R. Two more road bikes will also join the party: the Silver Vase 440 scrambler-styled one and he Gran Milano 440 roadster/streetfighter.The first SWM that will make it in the dealerships will be the top-of-the line RS650R which is expected to start production today, followed by the 650 Supermoto machine in August. The rest of the Enduro and Supermoto models are to be manufactured starting with September, while the Silver Vase and Gran Milano should start to be assembled from October on.
According to gizmag, more engines are expected next year, as 125cc, 250cc and 450cc power plants will surface. Rumors also see a 900cc twin mill that could power a street and an adventure model. Is reminding you about the Husqvarna Nuda 900 such a wild guess?
SWM will be sold in Europe first, with Australia and North America next on the list, while Asia, South America and Africa will receive the bikes with a Shineray badge.
分割線
---------------------------------------------------------------------------------------------------------------------這篇文章第一段就是講了中資的介入以及背景,第二段講ktm也是曾經感興趣的,最後還是中資搞定了。。。
第三段也是大家最感興趣的。。。產品!主打產品是125,250和450的,包括650的,但是也有說謠言有900cc的雙缸街車或者摩旅(實際上現在smw的官網是沒有這款產品的)
下面說一下鑫源smw的產品啦~~~
Enduro系列就是基本的越野啦。。。你說的650其實smw早已經在賣了屬於建立品牌之後的第一線產品,既然技術已經買到,所以在國內17年推出是很有可能的,還有一個可能是國內廠家對650排量越野的市場考慮啦~~~(這款也有旅行版喲,也是smw唯一一款旅行車。。。600cc大單缸,哎)
然後是sport racing系列。。。算是運動賽型。。。專業級但排量小還有就是supermoto系列。。。和enduro一樣,只不過是街車,公路胎,偏街道騎行。。。其實胡斯瓦納是一個越野車見長的企業,但是和街車或者仿賽比起來,越野摩托利潤有限,在已經比較小的摩托車消費市場相對更小。。。但是呢,整個smw的產品線里也有兩款街車了,復古的Silver Vase 440系列和Gran milanno 440.。。。樣子還是非常帥的,很有歐系復古的風格。。。但是呢,大單杠的發動機 (汗)有點太復古了也。。。
今天上班沒吊事做,一碼就這麼多。。。趕緊給出贊贊贊呀!!據說出口為主,價格不低的,拉力考慮要上來的非雙或者小貿的690Endure,當然有錢的話達喀爾同款450也可以考慮嘛,水鳥畢竟公路旅行車。。。。
據傳鑫源是收購了胡斯卡瓦納的工廠,胡斯卡瓦納品牌賣給了ktm。如果這樣的話鑫源的產品倒是值得期待一下
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