在BigEast強校讀體育管理是什麼體驗 ——紐約聖約翰大學體育管理項目介紹

體育在古老的中國大地上掀起了巨大的浪潮，為了讓莘莘學子能夠了解國外大學體育專業的開設情況。WEsport邀請了各校體育相關專業畢業或者在讀校友為大家介紹相關項目並分享自己的體育留學故事。

WEsport－最懂體育的留學諮詢

一、學校概況

聖約翰大學(St. John』s University)，是美國東部主要綜合性大學，位於美國紐約州紐約市近郊皇后區；它也是目前美國最大的天主教會學校，前身為「遣使會」於1870年在紐約州皇后縣創設的學員，以及1872年「聚會使團(Congregation of the Mission)」創立的聖約翰文學聯盟。

聖約翰大學為一所設有研究所的四年制綜合大學，由文理學院(College of Liberal Arts and Science)，法學院(School of Law)，藥學院(College of Pharmacy and Allied Health Professions)，商學院(Peter J. Tobin College of Business)，教育學院(The School of Education)，職業進修學院(College of Professional Studies)等學院組成；另外還設有神學院，各種專業齊全，多個專業有碩士和博士學位。

主校區圖書館

聖約翰大學為美東體育名校之一，屬於美國國家大學體育協會(NCAA)大東區(Big East)聯盟，強項為籃球，足球(1996年 NCAA男子組冠軍)等，特別是男子籃球隊，為美國大學傳統著名強隊之一。校隊原以「紅人隊(Redmen)」富有盛名，後為避免種族聯想，改名為 「紅色風暴(Red Storm)」。前NBA職業籃球球員克里斯*穆林(Chris Mullin)， 有NBA「上帝的左手」之稱，兩屆奧林匹克運動會金牌獲得者(1984年洛杉磯奧運會籃球比賽和1992年巴塞羅那奧運會籃球比賽)，目前擔任其男子籃球隊主教練，並率男子籃球隊兩次打進NCAA最後4強，並保持有多次打進64強記錄。

二、學校設施

聖約翰大學位於紐約市皇后區的主銷區以外，還有曼哈頓，史泰登島(Staten Island), 義大利羅馬等校區和分布。皇后區主校區佔地約97英畝，在寸土寸金的紐約市，實屬難能可貴。主校區位於紐約市近郊，環境安靜，同時又離紐約市中心曼哈頓只有20分鐘車程，地點極為便利。校園周圍大都是安靜較好的住宅區。幾年前新修的學生宿舍，可容納幾千學生，是全美較好的學生宿舍之一。

聖約翰大學的亞洲研究中心及亞洲研究所是中華民國政府於1970年代注資設立，曾為紐約地區中國及東亞研究的一大重鎮；目前聖約翰大學圖書館仍保有豐富的漢文藏書。校內的亞洲研究中心是一個中式風格建築。

主校區的羅馬天主教堂

三、著名校友

• 馬力歐*庫默(Mario Cuomo)，第52任紐約州州長(1983年-1994年)，現任紐約州州長安德魯*庫默(Andrew Cuomo)之父；

• 羅納德*布朗(Ronald Harmon 「Ron」 Brown) ，比爾*柯林頓(Bill Clinton)執政期間美國商務部部長(United States Secretary of Commerce)；

• 克里斯*穆林(Chris Mullin)，兩屆奧林匹克運動會冠軍(1984年洛杉磯奧運會籃球比賽和1992年巴塞羅那奧運會籃球比賽)，曾五次選入NBA全明星賽。2011年進入美國籃球名人堂。金州勇士前總經理。現任聖約翰大學男子籃球隊主教練；

• 趙錫成，美國勞工部部長趙小蘭之父，現任美國福貿集團董事長。

四、體育管理專業項目概況

體育管理專業設置在職業進修學院(College of Professional Studies)內，並設有體院管理本科及研究生課程。

本科

本科共計126個學分，可與其他商科一起拿雙學位。除基礎課程外，體育管理專業課程具體如下：

必選課27個學分, 每門課3個學分

SPM 1001 Principles of Sports Management

SPM 1003 Current Issues in Sport

SPM 1004 Managerial Aspects of Sports Management

SPM 1006 Seminar in Sports Administration

SPM 1010 Legal Aspects of Sports Management

SPM 1014 Stadium and Arena Management

SPM 1018 Sport Communication

SPM 1022 Sport Marketing

SPM 1032 The Economics of Sport

選修課：6個學分，每門課3個學分包括

SPM 1008 Sports in America: 17th to 20th Centeries

SPM 1009 Sports Pyschology

SPM 1033 Sports Ethics and Social Justice

SPM 1035 Sports Analytics

SPM Social Media in Sport

SPM 1050 Principles, Philosophy, and Organization of Athletics in Education

SPM 1052 Theories and Techniques of Effective Coaching

實習3個學分

雙學位課程請參考：Sport Management, Bachelor of Science

研究生

研究生共計39個學分（每門3個學分），其中核心課程學分21個，選修課9個學分，Seminar3個學分，實習或者畢業論文6個學分。具體課程如下：

核心課程（必修課）

SPG 301 Strategic Sport Management

SPG 302 Strategic Sport Communication

SPG 303 Information Management in Sport

SPG 304 Philosophy, Principles, and Leadership in Sport

SPG 305 Ethical and Legal Aspects of Sport

SPG 306 Financial Perspectives in Sport

SPG 401 Research Methods in Sport

選修課（七門選三門）

SPG 307 Social/Psychological Aspects of Sport

SPG 308 Sport Science for Coaches

SPG 309 Sport Science: Techniques and Analysis

SPG 310 Event and Venue Administration: International Perspectives

SPG 311 Sport Marketing: International Perspectives

SPM 313 Power, Politics, and International Sport Governance

SPG 402 Special Topics in Sport Management

【註：如學生選教練為主要學習方向的，需選SPG307，308，309；如選國際體育為主要學習方向的，需選SPG310，SPG311，SPG313】

總結科目9個學分

SPG 312 Seminar in Sport Management

及

SPG 502 Thesis I

SPG 503 Thesis II

或

SPG 510 Internship (6 credits)

【註：研究生實習需完成400個小時的實習才能獲得。】

五、教授介紹

Glenn Gerstner

Chair & Associate Professor

Prof. Gerstner has been a faculty member at St. John』s since 1989 and is proud alumni as well, having graduated from the College of Professional Studies in 1981. He taught economics and finance at St. John』s from until 2006 when he moved to the Division of Sport Management, where he currently is the Division Chair and Director of the Undergraduate Sport Management Program.

He is an active member of the North American Association of Sports Economists, the Eastern Economic Association, and the New York State Economics Association, and his research interests are in the areas of tournament theory, the economics of intercollegiate athletics, and sports in popular culture. In 2008, he was awarded the St. John』s University Outstanding Faculty Achievement Medal.

教授課程

SPG 301 Strategic Sports Management

SPG 306 Financial Perspective in Sports

SPG 312 Sports Management Seminar

SPG 1032 The Economics of Sports

研究成果

Eddy, T., & Gerstner, G. (2014). The USGA ban on the anchored putting stroke: Was the decision based on empirical evidence? Journal of Contemporary Athletics, (8)4, 235-248.

講演

• 「Action bowling: Its rise and fall from the 1950』s to today」 at the Annual Meeting of the Mid-Atlantic Popular Culture Association, Philadelphia, PA, November 6, 2015；

• 「Does spending on athletics impact investment in academics? The case of football spending and faculty salaries」 at the Annual Meeting of the New York State Economic Association, Ithaca, NY, October 10, 2015 (co-authored with Darius Conger, Cornell University and Richard Vogel, Farmingdale State University)；

• 「Faculty Salaries vs. football spending: Substitutes or complements?」 at the Annual Meeting of the Eastern Economic Association, New York, NY, February 27, 2015 (co-authored with Darius Conger, Cornell University and Richard Vogel, Farmingdale State University)；

• 「A new era of ballpark architecture: The Camden Yards effect」 at the Annual Meeting of the Mid-Atlantic Popular Culture Association, Baltimore, MD, November 6, 2014；

• 「The economics of intercollegiate sport」 (Roundtable) at the Annual Meeting of the New York State Economic Association, Farmingdale, NY, October 6, 2013；

• 「The USGA decision to ban anchored putting: Was it based on empirical evidence?」 at the Annual Meeting of the Eastern Economic Association, New York, NY, May 10, 2013 (co-authored with Terry Eddy, St. John』s University)；

• 「A critical evaluation of the Career of Sam Baugh,」 at the Annual Meetings of the Popular Culture Association, Washington, DC, March 28, 2013 ；

• 「Teaching sports economics to sport management majors」 at the Annual Meeting of the New York State Economic Association, Farmingdale, NY, October 6, 2012；

• 「The rise and fall of the American bowling industry」 at the Annual Meeting of the Mid-Atlantic Popular Cultural Association, Philadelphia, PA, November 5, 2011；

• 「Athletes, students, and taxpayers: The cost of going big-time at the State University of New York」 at the annual meeting of the Eastern Economic Association, New York, NY, February 26, 2011

Professional Associates

Eastern Economic Association

? Mid-Atlantic Popular Culture Association

? New York State Economics Association

North American Association of Sports Economists

David P. Hedlund

Dr. Hedlund has over 15 years of domestic and international experience in sport, coaching, business and education. His areas of sport expertise and research include management, marketing, consumer behavior, entrepreneurship, coaching and analytics. In recent years, Dr. Hedlund has acted as a journal, conference and book reviewer for organizations from around the world. Dr. Hedlund also acts as a consultant for sports analytics groups and other sport, business and entrepreneurial ventures, while also co-directing the St. Johns University Sports Analytics (SJUSA) seminar。

教授課程

本科

? Principles of Sport Management

? Managerial Aspects of Sport Management

? Seminar in Sport Administration

? Sport Marketing

? Theories and Techniques of Effective Coaching

? Philosophy, Principles and Organization of Athletics in Education

? Sports Analytics

研究生

? Strategic Sports Management

? Philosophy, Principle and Leadership in Sports

? Sports Science: Techniques and Analysis

Emese Ivan

For the past decade, Dr. Emese Ivan has investigated development through sport and sport to promote social justice initiatives at the individual, community, and international levels. Specifically, her research focuses on educational, social, and economic values of sport participation with a focus on the idea of Olympism and Olympic values. Her current projects also include conducting international sport for social change programs。

She has over 15 years of experience organizing international youth sport and educational exchange programs as well as working on sport related marketing and PR initiatives of corporations in Canada, Germany, Hungary, Russia, and the USA.

Recently she serves as the Chair and Graduate Program Director of the Sport Management division。

六、項目優劣勢

優勢

小型授課(20人左右)

教師素質及專業背景強

校友組織的相關活動較多(校友座談，校友工作單位訪問等)

實習較多(US Open; Brooklyn Nets; New York Knicks; New York Islanders等)

劣勢

競爭激烈

實習機會需要學生自己努力去找，而不是學院指派

七、課程活動

研究生兩年，我們專業組織的活動可謂豐富多彩，從免費觀看Brooklyn Nets主場比賽，或New York Islander主場比賽，到參觀MLB Commissioner Office， 再到包場New York Yankees VIP包廂校友座談，結束後觀看Yankees的比賽。以及與紐約市區其餘兩所有體育管理的高校進行聯誼。

George Moreira,聖約翰大學體育管理專業校友

USTA& Pro Tournament經理在Career Night上給學生職業建議

八、作者介紹

鄧晨晨

紐約聖約翰大學體院管理研究生畢業