美國人是如何看待安利的?在美國,通常都是什麼樣的人(年齡、身體狀況、職業)服用紐崔萊的產品?

請了解美國的人賜教!


中文翻譯: http://zhi.hu/7aL1 http://zhi.hu/76NX

Thank you, @shog and @鄭秋鳴, for the awesome translations!

- - - - -

I usually avoid being so blunt because I don"t want to cause too much friction, but with pyramid schemes, I feel a responsibility to warn people.

1. I"ve never heard of Amway. I asked a couple friends, they"ve never heard of it. Of course, I"m not exactly the demographic that might use its products, but I"ve also never seen it at my friends" parents" homes either.

2. Whenever a company wants to sell me their business model, I"m immediately suspicious. Usually pyramid schemes are pitched by a friend or family member, so I had to go digging for the details.

First, when I searched "Amway", a big warning flag came up: http://isamwayascam.com/

It"s pretty hard to get to the top front page of a search engine amidst all of the company"s own advertising unless there"s some serious traffic going to that site.

So I clicked it and read about product-based pyramid schemes (multi-level marketing models) and how apparently the FTC legally allows it because it"s not solely about recruiting other people. (Just because it"s legal doesn"t mean it"s good for you though: smoking is legal.) I read about how 99% of people lost money, lost friends, etc.

But a couple angry people can put up a website. I wanted to decide for myself.

For that, I checked their Business Reference Guide (the legal stuff that they hope nobody reads) and some things jumped out at me.

Exhibit A.

The IBO [Independent Business Owner] Plan is not a pyramid or chain distribution scheme.

Hold on. I didn"t even search for that. But the document"s setting up some pre-emptive defenses. It lists what it categorizes as a pyramid scheme. And I have problems with all three conditions:

  1. The word "large" is meant to distinguish Amway from pyramid schemes, but really the key word is "required". Amway does require an initial investment: http://www.amway.com/start-a-business/low-cost-startup.

  2. This is a plain lie. Maybe previous pyramid schemes did require a fee for recruiting, but it"s certainly not a requirement. See Wikipedia: Pyramid Scheme.

  3. Again, the document tries to mislead you with the word "heavy", but any emphasis on recruiting more people for profit is questionable business practice.

So is there even a difference? According to the Wikipedia article on Multi-level Marketing,

Nearly all modern MLMs [Multi-level marketing] ostensibly sell vastly overpriced goods and services (if there even is a real product or service involved at all) as a thin cloak of legitimacy, while their members are driven to recruit even more people into the MLM, effectively turning these programs into pyramid schemes.

Exhibit B

Wait, they said that Amway"s business model is not based on recruiting additional people. But look at their suggestion for building a "successful" business: Registering Other IBO"s (Independent Business Owners / victims). What about providing a good customer experience? What about showcasing the advantages of the product?

Exhibit C

This is their own diagram! (Emphasis mine.) That tree just needs a couple more layers and you"ll start to see the pyramid structure.

Exhibit D

This is a very sinister clause. It sounds like it"s from the mafia or CIA or a guerrilla operation because it serves the same purpose: if, in the future, the Federal Trade Commission ever changed the law and conducted an investigation on Amway for being a pyramid scheme, nobody but the executives would have overwhelming evidence about the structure of the business contracts. They could destroy their records at a moment"s notice and really frustrate investigators. This also prevents participants in the pyramid scheme from looking at the overall structure and realizing that the funnel of money goes way to the top.

3. So maybe their business practice is shady, but as long as the product is good, it"s not a big deal right?

I wanted to see if there was any proof that their products are helpful. Usually I look for FDA approval or references to medical studies. But there were none. So the best I could find was something called an NSF Certification.

Wait. What is this NSF?

I"ve worked for various aspects of the federal government since I was in high school and I"d never heard of that regulatory agency. Luckily, Wikipedia had an article. But there were glaring problems with the article, most notably that it"s all from one source - NSF"s own website. So it"s not anymore reliable than a banner ad.

So I read the rest of the article and found this sentence quoted from the NSF website.

Today, most plumbing codes require certification to NSF standards for pipes and plumbing components in commercial and residential buildings.

Really? Well that"s pretty easy to double-check.

Unfortunately, nope. That claim is plain bogus. I searched elsewhere online and found no connection between plumbing codes and NSF except in NSF"s own material.

What NSF really is, I can"t really tell. But it doesn"t scream legitimate and trustworthy to me. If anything, I suspect it has deep financial connections to Amway.

- - - - -

Maybe if I dug deeper I could find more holes; maybe I"d find evidence that Amway is actually legitimate. But the big warning signs hitting me in the face tell me to stay far, far away.

Either way, this is the conclusion I formed after doing some research: this is my opinion. I"ve witnessed friends of family get sucked into pyramid schemes - twice. And they all lost a lot of money and didn"t grow healthier. And I know people can take this information very hard and very personally, so I"m deeply sorry if I"ve offended. I felt like I needed to share.

- - - - -

As always, if you have the courage and patience to translate this into Chinese, then go for it!


我來完整翻譯一下@Brian 的答案

譯文開始

我一般不願意這麼直白,因為我不想引起過多的矛盾,但對於傳銷(pyramid schemes),我覺得有責任提醒一下大家。

1.我從來沒有聽說過安利。我問了幾個朋友,他們也從沒聽說過。當然,我並不屬於可能使用它的產品的那類人,但我也從沒在朋友父母的家裡看到過安利。

2.無論什麼時候,當一個公司想向我兜售他們的商業模式時,我都會馬上對它產生懷疑。通常傳銷是由朋友或家人推銷的,所以我需要挖掘一些細節。

首先,當我搜索「Amway」的時候,一個大大的警示標記出現了:http://isamwayascam.com/

在搜索引擎里,這條信息要想從安利公司的各種廣告中跳出來,被頂到搜索結果的首頁最上面,只可能是有一些值得認真思考的流量引向了上述網站。

所以我點擊鏈接,讀了裡面對於傳銷(多級營銷模式[multi-level marketing models])的敘述,了解了為什麼聯邦貿易委員會從法律上允許傳銷——因為它的模式不僅僅是為了拉人進來。(但是,合法並不意味著它對人無害:吸煙還合法呢。)裡面還說了99%是如何失去錢財、失去朋友的,等等

但是,幾個憤怒的人就可以搭一個網站。所以我想自己做出判斷。

因此,我查看了他們的商業參考指南(Business Reference Guide)(這份合法的說明是他們壓根不希望有人去讀的。),果然發現了一些問題。

證據A:

「IBO計劃(Independent Business Owner Plan,獨立商業經營者計劃)並非傳銷或者連鎖分銷機制。」

等等。我甚至都沒去搜索這是什麼意思。但這份文件正在先發制人,為自己設立一道保護。它列出了它自己對於傳銷的分類。我對所有三種情況都有疑問:

它用「大規模(large)」來區分安利和傳銷,但真正關鍵的那個詞是「要求(required)」。安利確實對初始投資有要求:http://www.amway.com/start-a-business/low-cost-startup.

是明顯是謊話。可能之前的各種傳銷確實要求在新人進來的時候交一些費用,但肯定不是必須做的事。可以參考維基百科「Pyramid Scheme」詞條。

而且,這份文件試圖用「重度(heavy)」一詞來誤導人,但任何強調靠拉更多的人來謀利的做法,都是值得懷疑的商業行為。

所以它們有區別嗎?根據維基百科對於多級營銷的解釋:

幾乎所有現代的MLM(多級營銷),表面上都售賣的是定價過分虛高的商品和服務(如果這個營銷模式確實包括了實實在在的產品或者服務的話),它靠這些商品和服務給自己披上一層薄薄的合法外衣,而它們的成員則被鼓動去招募更多的人到MLM里,事實上這些營銷項目就成了傳銷。

證據B:

等等,他們說安利的商業模式靠的不是招募更多的人啊。但請看一下他們對於建立「成功」生意的建議吧:註冊其他IBO(獨立商業經營者/受害者)。為什麼不靠提供好的用戶體驗?為什麼不靠展示產品的優勢?

證據C:

這是它們自己的圖表!(強調是我加的。)這個樹形結構只要再擴展幾層,你就會開始看到一個金字塔結構了。

證據D:

這是一個非常陰險的條款。它聽起來像是黑幫或者CIA或者游擊隊的作派,因為它的目的是一樣的:如果未來聯邦貿易委員會改變了法律,對安利展開傳銷調查,除了高管之外,沒有人有足夠的證據來說明它的商業合同的結構。它們可以瞬間銷毀記錄,讓調查人員也傻眼。這也防止了參加傳銷的人看到全局,防止他們意識到現金流其實都流向了金字塔頂。

3.所以它們的商業行為可能是靠不住的,但只要產品好,這也不算什麼大事對嗎?

我想看看是否能有證據證明,它們的產品是有用的。通常我都會去找FDA的許可或者醫學研究的參考文獻。但沒找到。所以我能找到的最合適的東西,是一個叫NSF認證(NSF Certification)的東西。

等等。這個NSF是什麼?

從高中開始,我就在各種聯邦政府的部門工作過,從來沒聽說過這家監管機構。幸運的是,它還有個維基的詞條。但這個詞條有很多明顯的問題,其中最大的問題是,它的所有內容都來自一個地方——NSF自家的網站。所以它的可信度可能和一條banner廣告差不多。

所以我讀了詞條剩下的部分,發現了這句引自NSF網站的話:

今天大多數的水暖管道規範,都需要根據NSF對於商業和居民建築管道和水暖組件的標準進行認證。

真的嗎?要核實這一點太容易了。

很不幸,它不是真的。那條要求完全是假冒的。我還搜了網上別的地方,發現除了NSF自己的材料之外,水暖管理規範和NSF一點兒關係沒有。

NSF究竟是什麼,我也說不清。但它無法讓我覺得合法可信。如果有什麼結論的話,我懷疑它和安利有深度財務聯繫。

- - - - -

也許我再挖深一點,可能會發現更多漏洞;也許我會發現證據證明安利實際上是合法的。但迎面而來的警示標誌告訴我,離它遠一點,再遠一點。

不管怎麼說,我在做了一些搜索以後得出的結論是:這是我的個人看法。我曾兩次目睹家裡人的朋友深陷傳銷陷阱。他們都損失了很多錢,人也沒有變得更健康。我也知道人們會因為我提供的信息而感到不愉快和反感,所以如有冒犯,我表示深深的歉意。我只是覺得我需要把這些信息分享出來。

- - - - -

和往常一樣,如果你有勇氣和耐心把這條回答翻譯成中文,就請開始吧!

2014-08-27


一般都是一些中國印度來的窮留學生在推銷這個,他們都會穿成套的西裝,熟練的背誦著一些從窮爸爸富爸爸書里抄來的句子和概念,滿嘴電子商務和社會化營銷,最後會邀請你參加他們的成功學講師舉辦的大會,要求你必須穿成套西服,告訴你他們一個月能掙兩千多刀,然後說sounds great?

講到這裡他們仍然不會說他們是安利,他們說他們是電子商務社會化營銷。但其實有點經驗的都知道是安利,你可以當場揭穿他們。

一般這種人都不是EE或者CS這種專業,一般都沒什麼錢找不著正經工作,很容易被忽悠,跟他們談話會發現他們智商也不是很高,一個月一兩千就會覺得很滿足了。在自己的國家都是屌絲,穿上一身西裝就覺得自己是商務人士了。其實他們也挺可憐的。


以下是@Brian的回答的中文翻譯

Translated from @Brian』s answer, if you think it』s good, pleases give an up-vote to the original article.

---------------

我通常避免直率地回答問題,因為我不希望製造太多的爭論(摩擦),但是對於傳銷,我覺得我有提醒一些人的責任。


I usually avoid being so blunt because I don"t want to cause too much friction,
but with pyramid schemes, I feel a responsibility to warn people.


1.我從來沒聽說過安利。我詢問了一些朋友,他們說他們也沒有聽說過安利。我並不是使用這些產品的人中的一員,但我同時也從來沒有在我朋友的父母家裡見過安利的產品。


1. I"ve never heard of Amway. I asked a couple friends, they"ve never heard of
it. Of course, I"m not exactly the demographic that might use its products, but
I"ve also never seen it at my friends" parents" homes either.

無論何時,當一個公司想向我推銷他們的產品時,我馬上就會充滿懷疑。通常傳銷行為都是源自一個朋友或者在家庭成員之中開始流動的,所以,我覺得我必須探究一些細節出來。


2. Whenever a company wants to sell me their business model, I"m immediately
suspicious. Usually pyramid schemes are pitched by a friend or family member,
so I had to go digging for the details.

首先,當我搜索「安利」,一個巨大的警告標誌出現了: Is Amway a Scam? Hear from Top Pyramid Scheme Experts


First, when I searched "Amway", a big warning flag came up: Is Amway a Scam? Hear from Top Pyramid Scheme Experts

對於使用一個搜索引擎搜索某個公司的名字這種行為,這個警告標誌是很難出現在頂端位置的,除非在這裡面有一些異常的流量湧向了這個站點。


It"s pretty hard to get to the top front page of a search engine amidst all of
the company"s own advertising unless there"s some serious traffic going to that
site.

於是我點擊了這個鏈接,而且讀到了一些基於產品的傳銷活動(多層營銷模式),接下來,我又讀到了為什麼FTC(聯邦貿易委員會)會允許它,是因為安利並不僅僅會招募其他的人進來。(但,合法並不意味著沒有害處,例如:吸煙是合法的,但是卻是有害的),我讀到,大約99%的人損失了金錢,失去了朋友,等等。


So I clicked it and read about product-based pyramid schemes (multi-level
marketing models) and how apparently the FTC legally allows it because it"s not
solely about recruiting other people. (Just because it"s legal doesn"t mean
it"s good for you though: smoking is legal.) I read about how 99% of people
lost money, lost friends, etc.

但是對於目前的技術來講,僅僅是幾個對這種行為心存怨恨的人就能搭建一個這樣的網站。於是我決定作出自己的判斷。

But a couple angry people can put up a website. I wanted
to decide for myself.

為此,我查閱了他們的商業參考指南(business reference guide)(這種法律條文,我覺得他們是壓根不想讓任何人讀),然後一些問題瞬間映入了眼帘。


For that, I checked their Business
Reference Guide (the legal stuff that they hope nobody
reads) and some things jumped out at me.

證據A


Exhibit A.

IBO(獨立商業所有者)計劃並不是一個金字塔式的,或者一個鏈鎖性質的商業行為。

稍等。我並沒有搜索這個幾個詞,但是這個文檔卻設立了一種預防機制讓人先入為主。它列出了它自己對傳銷的分類。但是我對著三個條件心存懷疑:

1.
它用了「大規模」這個詞來區分安利和傳銷行為,但是確實,關鍵詞是「需要」,加入安利確實需要一個初始的投資。

2.
這明顯是一個謊言。可能之前的傳銷行為確實需要加入費,但是當然並不是必須的。見Wikipedia: Pyramid Scheme.

3.
而且,這個文件嘗試著用詞語「重度」來誤導你,但是任何強調招募更多人的行為,都是值得存疑的商業行為。

The IBO [Independent Business Owner] Plan is not a pyramid or chain distribution scheme.

Hold on. I didn"t even search for that. But the
document"s setting up some pre-emptive defenses. It lists what it categorizes
as a pyramid scheme. And I have problems with all three conditions:

1.
The word "large" is
meant to distinguish Amway from pyramid schemes, but really the key word is
"required". Amway does require an initial investment: Amway | Low Cost Startup.

2.
This is a plain lie.
Maybe previous pyramid schemes did require a fee for recruiting, but it"s
certainly not a requirement. See Wikipedia: Pyramid Scheme.

3.
Again, the document
tries to mislead you with the word "heavy", but any emphasis on recruiting more
people for profit is questionable business practice.

所以在這些方面它們有區別嗎?根據維基百科的關於多層次傳銷的詞條Multi-level
Marketing,


So is there even a difference? According to the Wikipedia article on Multi-level
Marketing,

近乎所有的現代多層次傳銷表面上出售了大量的高價商品以及服務(如果這些真的是一個真實的商品或者服務),作為它「合法」的外衣,而他們的成員卻被迫拉更多的人頭,進入到多層次傳銷當中,這種行為有效地將這種銷售模式變成了傳銷模式。

Nearly all modern MLMs [Multi-level marketing] ostensibly sell vastly
overpriced goods and services (if there even is a real product or service
involved at all) as a thin cloak of legitimacy, while their members are driven
to recruit even more people into the MLM, effectively turning these programs
into pyramid schemes.

證據B


Exhibit B

等等,他們說安利的行銷模式並不是基於拉更多的人進來這一行為。但是請看他們的對營造「成功」的營銷的建議:引入其他IBO(獨立商業所有者(這分明是受害者))。那提供更好的用戶體驗在哪裡呢?展示產品的優越性在哪裡呢?

Wait, they said that Amway"s business model is not based
on recruiting additional people. But look at their suggestion for building a
"successful" business: Registering Other IBO"s (Independent Business
Owners / victims). What about providing a good customer experience? What about
showcasing the advantages of the product?

證據C


Exhibit C

這是他們自己的圖示(強調邊框是我加的),在這個樹狀圖加上更多的層級,你就能看到一個金字塔結構。

This is their own diagram! (Emphasis mine.) That tree
just needs a couple more layers and you"ll start to see the pyramid structure.

證據D


Exhibit D

這是一個非常陰險的句子。它看起來是源自於黑手黨或者是CIA或者是游擊隊的行為,因為它們的運作目的是相同的。在未來,如果聯邦商業委員會改變了條款,開始對安利的傳銷行為做調查,沒有人--除了這些行政高管,他們手裡擁有這種關於商業合同的決定性證據。而且,他們可以馬上毀掉這種證據而且逃避調查。這種行為同時能夠防止傳銷行動的成員了解整個傳銷構架,阻止他們去了解--其實這些錢都流到了最上層。

This is a very sinister clause. It sounds like it"s from
the mafia or CIA or a guerrilla operation because it serves the same purpose:
if, in the future, the Federal Trade Commission ever changed the law and
conducted an investigation on Amway for being a pyramid scheme, nobody but the
executives would have overwhelming evidence about the structure of the business
contracts. They could destroy their records at a moment"s notice and really
frustrate investigators. This also prevents participants in the pyramid scheme
from looking at the overall structure and realizing that the funnel of money
goes way to the top.

3.或許他們的商業行為是陰險的,但是只要他們的產品是好的,這些都不是問題,對不?


3. So maybe their business practice is shady, but as long as the product is
good, it"s not a big deal right?

我想要看看關於他們產品是否良好的證據。像往常一樣,我開始查找FDA的認證或者是藥物的研發條目,但是我查到什麼都沒有。我僅僅能夠查到的一個所謂「NSF認證的」玩意。

I wanted to see if there was any proof that their
products are helpful. Usually I look for FDA approval or references to medical
studies. But there were none. So the best I could find was something called an
NSF Certification.

等等,NSF是啥?

Wait. What is this NSF?

當我在高中的時候,我就在聯邦政府的不同部門工作,我卻從未聽到過這個管理機構。幸運的是,維基百科有這麼個詞條,但是這裡有一個醒目的問題:大多數的內容都是來自於一個網站—NSF自己的網站。所以我覺得這些內容並不比一個廣告來的可靠。


I"ve worked for various aspects of the federal government since I was in high
school and I"d never heard of that regulatory agency. Luckily, Wikipedia had an
article. But there were glaring problems with the article, most notably that
it"s all from one source - NSF"s own website. So it"s not anymore reliable than
a banner ad.

於是我閱讀了這篇文章的下面部分,找到了源自NSF站點的一句話:


So I read the rest of the article and found this sentence quoted from the NSF
website.

今天,大多數的鉛工業的標示碼需要符合NSF的標準,從而才能夠生產管道和管道組件用於商業行為以及建設住宅建築。

Today, most plumbing codes require certification to NSF standards for
pipes and plumbing components in commercial and residential buildings.

真的是這樣嗎?做二次檢查還是很容易的。

Really? Well that"s pretty easy to
double-check.

不幸的是,此聲明明顯是偽造的。我在網上各處尋找,除了NSF自己的產品以外,我沒有找到鉛工業標識碼和NSF有任何的聯繫。


Unfortunately, nope. That claim is plain bogus. I searched elsewhere online and
found no connection between plumbing codes and NSF except in NSF"s own
material.


NSF究竟是什麼呢,我不知道。但是對我來說它聽起來不合法,也不可靠。如果可以,我認為它和安利有很深層的利益關係。


What NSF really is, I can"t really tell. But it doesn"t scream legitimate and
trustworthy to me. If anything, I suspect it has deep financial connections to
Amway.


- - - - -

可能我探究地更深一些,就能夠找到更多的漏洞;可能我會找到安利合法的證據。但是這麼一個巨大的警示映在我面前,它告訴我要遠離它,遠離它,遠離它。


Maybe if I dug deeper I could find more holes; maybe I"d find evidence that
Amway is actually legitimate. But the big warning signs hitting me in the face
tell me to stay far, far away.

不管怎麼樣,這只是我自己調查之後所做的結論,這僅僅是我的觀點。我目睹了很多的朋友和家庭陷入傳銷當中—不僅僅是一次。他們都損失了大量的金錢,而且淪陷其中。我知道大家會覺得這條信息是非常令人不快的,而且是個人化的。所以我想說,如果我冒犯了你,我向你道歉。我只是覺得必須分享這樣的信息。


Either way, this is the conclusion I formed after doing some research: this is
my opinion. I"ve witnessed friends of family get sucked into pyramid schemes -
twice. And they all lost a lot of money and didn"t grow healthier. And I know
people can take this information very hard and very personally, so I"m deeply
sorry if I"ve offended. I felt like I needed to share.


我說一下安利在國內的推廣方法吧,可以反推安利在美國的推銷模式。

安利的產品、渠道、價格我就不多說了,估計你也了解了不少這方面的信息,我只說安利的推廣方式(promotion)。

直銷,除了看銷售人人員的能力之外,更重要的是品牌的宣傳與品牌實力的證明。在這兩點上,安利就做得很好。

首先,安利的品牌宣傳牛叉啊,你看它的視頻廣告與平面廣告,不管是感性的渲染還是理性的說明,都在塑造一個能快速給消費者帶來健康的品牌形象:

1、科技與營養:安利喜歡將科研人員、科技、健康的產品原料、形象的營養分子等素材揉入廣告,再配上通俗易懂但高逼格的文案,將安利的健康形象深深地定位在消費者心智之中。

2、高、大、上,別笑,安利的廣告一貫給人的都是高大上的視覺形象。因為隨著體檢的概念深入人心,國民才發現前十幾年的「暴飲暴食」給自己帶來了各種各樣的健康隱患,他們開始著急但又不想放棄美食的饕餮之樂,更不願意花時間去進行系統地健身斷糧,習慣走捷徑的國民迫切想要一種靈丹妙藥,但畢竟受過多年的義務教育,特別是在中藥被黑得一塌糊塗的情況,國民將靈丹妙藥的希望寄托在西藥身上。這個時候,高大上的安利出現了,他告訴消費者,他的產品都是高、精、尖的科研成果,他不斷地暗示消費者,只要服用安利產品,就能輕鬆地擁有健康。我想,美國應該也有很多想走捷徑擁有健康的消費者吧,所以同樣的宣傳方式對這部分中國人、美國人應該也是有效的。

其次,安利也在通過各種方式證明他們的品牌實力,四兩撥千斤,巧妙地藉助第三方的力量證明自己。比如安利冠名了NBA球隊魔術隊的主場-安利中心,就這一點,安利向世界展示了自己的品牌實力,也藉助籃球體育運動這個健康元素,巧妙地向消費者證明自己是個健康的品牌。特別是在姚明之後,NBA在中國有了不同尋常的影響力,安利中心又是一個向消費者證明品牌實力的工具。說真的,這已經唬住很多喜好運動、健身的青年,比如他們的蛋白粉就很受歡迎啦(很多同學、朋友在吃)。


我們這邊有很多中國人在做,他們的主要市場是在美國的中國人,而這些在美國的中國人,竟然還會買了寄回中國,給人的感覺就是在美國買的安利,就是更加「正宗」的安利。

我感覺我在說繞口令。。。。


米國同事和我說他20多年前在密歇根讀大學的時候就有人拉他加入安利了……


在美國安利小牌子,沒多少去買的!GNC之類的他們才買


美國三大營養補充劑權威認證機構:USP、NSF、CONSUMERLAB。呵呵,造謠先要練好內功。

The Food and Drug Administration (FDA) requires the makers of supplements to follow what it calls "good manufacturing practices," or GMPs. But some supplements carry 「seals of approval」 from independent certification programs, which claim to keep tabs on the supplements industry. These include:

ConsumerLab.com. The best known certification program comes from this private company, which has analyzed thousands of products in most popular supplement categories. http://ConsumerLab.com randomly buys products from stores, from catalogues, over the Internet or through multilevel marketing companies and coordinates their testing at independent labs. The labs test for identity of ingredients, strength, contamination and ability to disintegrate. If a product passes muster, it can then, for a licensing fee, display the ConsumerLab. com 「Approved Product Quality」 seal on its label and in advertising, subject to periodic retesting. Manufacturers may also pay to have their products tested under http://ConsumerLab.com』s Voluntary Certification Program.

The U.S. Pharmacopeial Convention (USP). This nonprofit organization, which sets standards for drug manufacturers, also certifies supplements that pass testing under its Dietary Supplement Verification Program. For a fee, manufacturers can have products analyzed for accuracy of labeling, purity and speed of disintegration. USP, unlike ConsumerLab, tests more than the finished product; it also makes sure the supplement is made according to good manufacturing practices. If it passes testing (and random retesting) and an on-site manufacturing plant audit, the product may display the 「USP Verified」 seal. In contrast, the older USP seal, consisting of the initials 「USP,」 simply indicated that the manufacturer voluntarily met USP』s requirements; no one checked on compliance.

NSF International. This nonprofit organization, best known for certifying bottled water and water filters, also evaluates supplements under its voluntary certification and testing program. Products made under good manufacturing practices, with accurate ingredient labels and no contaminants, may display the NSF seal. Testing is done, for varying fees, in NSF』s own accredited labs.

來看看Top-rated Vitamin and Supplement Brands and Merchants for 2014 Based on Consumer Satisfaction Top-rated Vitamin and Supplement Brands and Merchants for 2014 Based on Consumer Satisfaction

Each year, http://ConsumerLab.com surveys its free e-newsletter subscribers about the vitamins and supplements that they use. The results below are based on 10,326 responses collected in November, 2013. Respondents gave ratings for 1,639 brands and 788 merchants. Of these, 105 brands and 41 merchants each received at least 100 consumer ratings. Among these popular brands and merchants, those receiving the best (highest) rating on overall consumer satisfaction within their specific market segment are listed below. (See separate news release about the most popular types of supplements.)

Top-rated Supplement Brands on Overall Consumer Satisfaction:

  • Catalog/Internet Brand: Swanson
  • Direct Selling (MLM) Brand: Nutrilite
  • Discount/Warehouse Brand: TruNature (Costco)
  • Food/Drug/Mass -- Broad Product Line: Vitafusion
  • Food/Drug/Mass -- Narrow Product Line: Ester-C
  • Grocery Store Brand: Kroger
  • Healthcare Practitioner Brand: Integrative Therapeutics
  • Health Food Store Brand: Kyolic
  • Pharmacy Brand: Walgreens
  • Vitamin Store Brand: Vitamin Shoppe
  • Canadian Brand: Natural Factors

Top-rated Supplement Brands on Consumer Satisfaction with Specific Types of Supplements:*

  • Calcium: Puritan"s Pride
  • CoQ10: Puritan"s Pride
  • Digestive Enzymes: Puritan"s Pride
  • Fish Oil: Life Extension
  • Glucosamine Chondroitin: Swanson
  • Multivitamin: Life Extension
  • Probiotic: Renew Life (Ultimate Flora)

* Excludes direct sales brands due to potential respondent bias

Top-rated Supplement Merchants on Overall Consumer Satisfaction:

  • Catalog/Internet: Swanson
  • Direct Sales (MLM): Nutrilite
  • Grocery Store: Vitamin Cottage
  • Mass Market: Target
  • Online Multi-Category Retailer: http://Amazon.com
  • Online Supplement Retailer: http://iHerb.com
  • Pharmacy: Walgreens
  • Vitamin Store: The Vitamin Shoppe
  • Warehouse Store: Costco

The comprehensive, 121-page http://ConsumerLab.com 2014 Survey of Vitamin and Supplement Users Report analyzes and compares consumers" satisfaction with popular brands of supplements and supplement merchants. The report also examines the use of 32 specific types of supplements and nutritional products. Results are analyzed by respondent age, gender, and level of supplement use. The report is available for purchase. Custom analyses are also available. For more information or to purchase the report, go to http://www.consumerlab.com/reports/CLSurveyBrochure2014.pdf or contact Lisa Sabin, Vice President for Business Development, at lisa.sabin@consumerlab.com.

再來看看《膳食補充劑的選擇》美國加州大學電視台公開課:飲食與營養 沒耐心的可從24分鐘開始看介紹USP、NSF、CONSUMERLAB的部分

膳食補充品愛荷華州立大學公開課:營養健康與癌症預防

面對謠言,是考驗智商的時候了。呵呵


美國大小超市藥店里維生素保健品千千萬,安利也只是其中一員,只是銷售渠道不同。那個英文的答案簡直令人發笑,翻手為雲覆手為雨。如果那是一篇學術論文,肯定通不過同行評審。

關於 NSF International 的職能和地位,FDA 的網站上有詳細說明,在此僅舉例一二:

  1. Evaluation and Definition of Potentially Hazardous Foods. NSF International 是公認的食品微生物測試方案制定者,且 FDA 認為其方案「過分嚴苛」 (overly stringent)。
  2. FDA 1999 Food Code. 為了與 NSF International 的規範一致,FDA 專門修改了食品代碼。

然後,請去美國看看,有哪個維生素是直接得到 FDA 背書的?


真相在此,謠言去死——安利對謠言說不!?

參考這個吧


謠言總是經不起考驗的,呵呵。翻譯的大神都去哪兒了呢?

DIETARY SUPPLEMENTS: WHAT YOU NEED TO KNOW Office of Dietary Supplements

Quality

Dietary supplements are complex products. The FDA has established quality standards for dietary supplements to help ensure their identity, purity, strength, and composition. These standards are designed to prevent the inclusion of the wrong ingredient, the addition of too much or too little of an ingredient, the possibility of contamination, and the improper packaging and labeling of a product. The FDA periodically inspects facilities that manufacture dietary supplements.

In addition, several independent organizations offer quality testing and allow products that pass these tests to display their seals of approval. These seals of approval provide assurance that the product was properly manufactured, contains the ingredients listed on the label, and does not contain harmful levels of contaminants. These seals of approval do not guarantee that a product is safe or effective. Organizations that offer this quality testing include:

  • U.S. Pharmacopeia
  • http://ConsumerLab.com
  • NSF International

關於NSF

About NSF NSF International, the Public Health and Safety Organization

Manufacturers, regulators and consumers look to NSF International for the development of public health standards and certification programs that help protect the world』s food, water, consumer products and environment. Our mission is to protect and improve global human health. As an independent, accredited organization, we develop standards, and test and certify products and systems. We provide auditing, education and risk management solutions for public health and the environment.

Founded in 1944 as the National Sanitation Foundation, we changed our name to NSF International in 1990 as we expanded our services beyond sanitation and into global markets. The letters in our organization"s name do not represent any specific words today.


安利在美國怎麼樣不好說,沒怎麼聽說,也許我看得少。保健品基本是GNC,Vitamin Word,善存之類的。反正我對安利產品不反感,對其營銷模式不是太認同,僅此而已。

至於某視頻,呵呵,呵呵


我覺得說從來沒聽過有點過於誇張了 安利之前贊助過奧蘭多魔術隊 主場都有好多標牌 作為廣告也不可能完全沒聽過吧。。 呃魔獸時期的NBA比賽


別人做得好就得學習。


美國這邊比較有名的保健品是 GNC, 安利真沒聽過


ConsumerLab.com 你聽說過Nutrilite么?呵呵,這個網站從2008年開始每年都有調查報告的,查查哪些品牌上榜。

2014 Medscape 醫生生活方式報告:你的生活方式健康嗎?

http://www.crnusa.org/CRNconsumersurvey/2014/


這個可能比較有說服力

Urban Dictionary: Amway


美亞上關於安利維生素片的評價

https://www.amazon.com/Nutrilite-Vitamin-Dietary-Supplement-Tablets/dp/B00FZQ5RUC/ref=sr_1_1_a_it?ie=UTF8qid=1480922599sr=8-1keywords=Amway+Nutrilite+Vitamin+B+300


想當年好多親戚朋友過,效果還不錯啊,啊啊啊


據我了解,安利是美國非常普通的小品牌,美國人不屑用. 在中國,安利這樣能放心吃放心用的很少很少了

題外話,我家人做安利的


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TAG:美國 | 調查類問題 | 安利Amway | 直銷 |