YouTube 音樂獎會是一個怎樣的獎項？預估其影響力會怎麼樣？

• Artists nominated across the award categories – Video of the Year, Artist of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year — include PSY, Lady Gaga, Girls』 Generation and Kendrick Lamar. via YouTube Opens Voting for its First Music Awards

• YouTube剛剛公布，第一屆YouTube音樂獎頒獎典禮將於美國當地時間11月3日在紐約舉行，包括Lady GaGa和艾米納姆(Eminem)在內的一些流行巨星都將參加本次頒獎儀式，YouTube網站屆時將對頒獎禮同步直播。 via Lady GaGa阿姆將獻唱首屆YouTube音樂獎|YouTube|GaGa|頒獎禮

官方博客上學到：

On November 3, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, and Walk Off the Earth will all perform live at the first-ever YouTube Music Awards, joining a top musical lineup at Pier 36 in New York City. Actor and musician Jason Schwartzman is joined by comedian and musician Reggie Watts to host this live event. Music video visionary Spike Jonze is creative director, with executive producers VICE Media and Sunset Lane Entertainment.

反映出音樂作品的受歡迎程度及其傳播廣度。

由於YouTube視頻網站在全球的巨大影響力，這個活動和YouTube每年舉行的其他活動一樣，肯定會產生一定的風靡效應，特別是對提名獲獎者以及創作者等等。但這畢竟是粉絲為中心的娛樂與社交結合的大眾活動，很難真正地對音樂領域產生深遠的重大影響。

據YouTube官方博客（http://youtube-global.blogspot.com/）消息顯示，YouTube Music Awards 2013有六大類獎項提名：

• Demi Lovato - Heart Attack
• Epic Rap Battles of History - Barack Obama vs Mitt Romney
• Girls" Generation - I Got A Boy
• Justin Bieber (feat. Nicki Minaj) - Beauty And A Beat
• Lady Gaga - Applause
• Macklemore Ryan Lewis (feat. Mary Lambert) - Same Love
• Miley Cyrus - We Can"t Stop
• One Direction - Best Song Ever
• PSY - Gentleman
• Selena Gomez - Come Get It

2. Artist of the Year

• Eminem
• Epic Rap Battles of History
• Justin Bieber
• Katy Perry
• Macklemore Ryan Lewis
• Nicki Minaj
• One Direction
• PSY
• Rihanna
• Taylor Swift

3. Response of the Year

• Boyce Avenue (feat. Fifth Harmony) - Mirrors
• Jayesslee - Gangnam Style
• Lindsey Stirling and Pentatonix - Radioactive
• ThePianoGuys - Titanium / Pavane
• Walk Off the Earth (feat. KRNFX) - I Knew You Were Trouble

4. YouTube Phenomenon

• Diamonds
• Gangnam Style?
• Harlem Shake
• I Knew You Were Trouble
• Thrift Shop

5. YouTube Breakthrough

• Kendrick Lamar
• Macklemore Ryan Lewis
• Naughty Boy
• Passenger
• Rudimental

6. Innovation of the Year

• Anamanaguchi - ENDLESS FANTASY
• Atoms For Peace - Ingenue
• Bat For Lashes - Lilies
• DeStorm - See Me Standing
• Toro Y Moi "Say That"

YouTube官方賬號上已登出六個提名的視頻列表，觀眾可以通過分享到Google+、Twitter和Facebook的方式參加投票。