關於蘋果公司的執行創意總監 Hiroki Asai,有沒有他的更多信息?

譬如是哪裡人,在哪裡長大,在哪裡接受教育,進入蘋果之前在哪裡工作,現在在蘋果公司具體負責什麼工作?


這個人太低調了,基本顯示在Google的答案微乎極為。以下資料來自「Inside Apple」這本書我的整理。

加州州立理工大學學習印刷設計、他的圖形設計教授Mary LaPorte評價:Asai是個非常關注細節和審美的人。

從大學畢業後,他在舊金山一個諮詢公司工作、皮克斯和Apple都是他公司的客戶。資料顯示沒有具體介紹他的公司,但從客戶來看他服務的這家公司基本可以肯定事一家涉及廣告和設計的諮詢公司。

2001年加入Apple、並一路升到直接向Steve Jobs彙報的位置,在Apple他負責所有的Apple營銷,今天我們從Apple官網上看到的那些有品味精美的的App Store Logo 、視頻、產品包裝、全球營銷圖標以及零售店都出自他和他的Team。

Asai管理著200人的Team,他們由藝術指導、作家、動畫設計師、開發和設計師組成,整個組織非常與眾不同,都是跨界的相互合作,人員配置非常有激情創意的一個Team。所以再回頭看看Apple官網的那些產品文案相比同行水平總覺得有點與眾不同,即煽情又不帶一點胡亂吹牛不符產品實際特點的官腔。

關於他的形象Apple人的描述:「他看上去就像剛從大學三年級的設計課堂上走出來的。」


Alumni - Art and Design- Cal Poly

http://artdesign.calpoly.edu/alumni/alumni.html

Hiroki Asai (Art Design 『92) is Apple"s Vice President and Creative Director of Graphic Design. With over 200 creatives under his supervision, his team has been responsible for all of the packaging, retail store graphics, website, on-line store, direct marketing, videos, and event graphics for Apple globally for the past decade.

His team is a combination of Art Directors, Writers, Motion Graphic designers, Developers, and Designers that are responsible for every piece of marketing communications excluding advertising. The team is unique in that it is the only one of its size that can design, produce, and engineer all of the communications work from every creative discipline all in-house.

Starting in Print Design while studying at Cal Poly, Hiroki graduated in the Art Design department and began his career working for a variety of Graphic Design and Architecture firms in San Francisco. In 1997 he joined CKS partners with Pixar as his key account. Then in 1998 CKS became the Agency of Record for Marketing Communications for Apple, and Hiroki became Creative Director of the account. In 2001, Hiroki and a handfull of creatives moved in-house to Apple, to start what is now the Graphic Design Group.

Hiroki has received honors and awards fromID Magazine, Communication Arts, Art Directors Club, BusinessWeek, Creative Review London, Art Directors Club Japan, Cannes, and most recently the coveted Black Pencil for interactive from the DADin London.


大公司有很多天賦很好的人,但不是人人都能被老喬破格重用。。。


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